Archives for August 2022

Social media is all about growing your brand and staying connected with your online community. In the past, successful social media coordinators differentiated their video content by relying heavily on on-screen captions and text overlay. With the popularization of platforms like Tiktok and Instagram Reels, that trend certainly isn’t going away anytime soon. Instead, the best content creators must continue their search for methods that continue to draw eyes and separate their content from the rest. That’s where voice-over comes in! Here’s how the latest trends in voice-over can contribute to the success of a rising social media channel.

Generating the Highest ROI Possible in 2022

When it comes to getting the greatest results from your social media efforts, more than half of social media marketers say that sharing videos is the best method to achieve maximum returns. This has become common knowledge at this point in 2022 with the longstanding popularity of Tiktok along with YouTube’s continuous efforts to rival the platform with YouTube Shorts.

But how can you successfully tap into this highly lucrative online space? In my experience, it’s all about aligning your product and the information presented with a voiceover solution that accurately suits your brand. Gone are the days of solely relying on built-in text-to-speech voices to catch the attention of viewers. When users are rapidly scrolling through their social media feeds, a quality video with skilled voiceover acting is the recipe to stand out and hold their attention rather than driving them to keep scrolling with a tired and dated approach.

Finding the Right Voice-Over Match for Your Brand

So, we’ve established that users are more likely to be engaged by video content backed with quality voiceover. But how can you go about finding the right match for your brand? Luckily, the most talented voice-over performers can readily adapt to match your needs. Prior to selecting a voice actor for your own social media campaigns, be sure to request access to demos of their previous work. Once you find the right voice, you’ll be able to establish brand continuity by enlisting their services regardless of the tone or style of your next project.

Grow Your Social Media Audience with Voice-Over

Are you looking for that unique voice talent who can deliver exactly what you need? With more than 20 years of experience, I have become an expert at transforming my voice to reflect a wide variety of intonations. Want to grow your social media audience with voice-over? Reach out to me today!

Back when I fell in love with voice recording, I was a child who instantly gravitated toward micro cassettes and VHS recorders. Things have changed a lot in the years since, and the analog devices I grew up with have been replaced with far more convenient digital alternatives.  One thing that hasn’t changed, however, is my unwavering love for this line of work! Looking to get started in the world of voice-over? Here are a few tips to hit the ground running and sustain success in this field.

Practice Daily

Getting your start in the world of voice-over isn’t all about getting top-notch voice recording gear.  Regardless of the level of equipment you’re working with at this moment in time, make sure you are regularly getting in voice practice. Whenever you practice scripts, be sure to record them to provide yourself a reference to begin honing both your acting and your enunciation skills.

Work on Your Demo Reel

As you begin to seriously pursue a career in voice-over, a strong demo reel is one of the main things that will help you make a name for yourself and stick out from the crowd. Focus on demonstrating your range by tapping into various tones and mediums you have experience with. Looking for some inspo to start making your own demo? Check out mine!

Keep Auditioning and Networking

As voice-over actors, we’re lucky to be part of a field that involves such a vast scope. Make sure you’re taking advantage of that! Even if you have a specific idea of the medium you’d prefer to work with, it can’t hurt to expand your horizons and explore a new facet of the industry. Competition for entry-level gigs can be competitive, so try to stay open to trying new things such as social media marketing, character roles, audiobooks, and commercial work.

Looking to start applying? Check out platforms such as Voice 123 and Backstage to see what’s out there! When it comes to networking, LinkedIn is an excellent resource to start building relationships with like-minded talent.

Get Serious About Voice-Over Acting

Are you looking for that unique voice talent who can deliver exactly what you need? With more than 20 years of experience, I have become an expert at transforming my voice to reflect a wide variety of intonations. Ready to get serious about your voice-overs? Reach out to me today or find me on social media for more tips!